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10 Facebook Marketing Mistakes to Avoid

 

INTRODUCTION

One of the greatest ways to attract potential customers is the advantage of Facebook marketing. People of all ages got hooked into to it so it’s much easier to spread your blog content to your audience in just a click. However, there are mistakes to avoid when following the Facebook marketing strategy. It’s not just about getting likes and shares. The goal to get closer to the audience is what matters most. Check out the 10 common mistakes done on Facebook that you should avoid:

THE DETAILS

  • Feeding your audience with too much content. Survey says that 52% of consumers unfollowed a brand on Facebook due to dull and monotonous content. For this reason, you should avoid overloading your audience with too much content as it will only make you appear spammy. (Source: http://socialmediainfluence.com/2012/04/11/whats-driving-social-media-12-must-know-facts/ )
  • Linking solely to your blogs and websites. There’s nothing wrong with linking your blogs to news and reviews sites, niche portals, as well as to your competitors. This will help you gain a larger audiences. Just be creative and embrace new ideas to improve whatever you have.
  • Too much advertising of your product and services. You have to keep in mind that all social media sites particularly Facebook, was not designed for marketing. Do not intend to have commercial ties with your audience and market to them. Building a bond of trust and friendship matters most.
  • Neglect to answer the questions. Expect to receive a bunch of questions from the audience. They will expect you to answer their concerns quickly as customer support and failure to address their questions would ruin your social media reputation. 
  • Deleting negative comments. The nature of social media marketing evolves between brands and consumers. Whether we like it or not, negative feedbacks will always appear. Deleting negative comments will only bash you more. Just take it. It’s the only way to lessen negative feedbacks.
  • Claiming the success of your marketing efforts by the number of your followers.  Note that a 1,000 active and interested audience is better than having more than 5,000 followers just because you followed them first. Your goal is to catch potential customers to market your product and services anyway. The success of your marketing efforts depends on the number of interested buyers.
  • Neglect to ask questions. For posts that cover a hot or controversial issue, do not neglect to ask questions like would you / should you / where / when questions. This will serve as your gateway to start discussions on social media.
  • Not incorporating photos to your posts. A dull post won’t attract anyone’s attention. So make sure you have incorporated a catchy photo, video or latest infographic in your post.
  • Hiding behind your company logo. Social media marketing works when it connects with customers on a personal level. When companies let their employees get involved and create content, it resonates with users. Let your employees create your social content.
  • Hiding behind your company logo. Social media marketing becomes effective when you connect to customers on a personal level. Companies must allow their employees to participate in content making as it will reecho to the customers.
  • Auto-publishing Your Tweets on Your Facebook profile. You don’t need to duplicate and publish same content twice since your Facebook fans would probably follow you on Twitter too. It would be better to stretch out your tweets to longer Facebook posts so that it will appear fresh and not repetitive.

The Bottom Line

Successful results can’t be achieved overnight. Others waited for a couple of months and even years to create a huge social media following. It really takes a lot of patience and determination. Social media plays an important role in building a lasting bond with your customers, enhance your online image and catch new potential audiences. However, even when you have thousands of fans it doesn’t always guarantee to catch more sales. More Ads do the rest of it then.


 

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